Memes like the one above have done the rounds many times, making designers chuckle. The text “You’ll always be mine” has a different meaning when written in a script font versus in a bloody, handwritten one. The entire group in all weights and variations is called a typeface.ĭescribing the effects of font psychology is best done visually - and what better resource to use than a meme? Take a look at the image below. In formal terms, a font is only the group of letters in a specific weight, bold or italic. The word font in “font psychology” is a convention for simplicity the correct encompassing term is typography. We've also included some actionable tips for applying font psychology to your visual marketing projects to make them more effective.įont psychology is the study of how typography can affect the mind, influencing decision-making and emotional cues. This guide will walk you through the basics of font psychology, why it matters and how it’s being studied. ![]() Font psychology taps into the connection between the appearance of words and how our brain processes, retains and makes sensory associations with them. ![]() Can a font influence decision-making, emotional reactions and predetermined actions?Įverything we read on a screen, book, magazine or packaging label sparks our subconscious cognition.
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